National Marketing Helps Boost Planet Smoothie Franchise Owners’ Profits
Visibility is everything for a small business, so effective marketing plays a huge role in helping Planet Smoothie franchise locations stand out
There is a lot of competition in the U.S. smoothie market, and Planet Smoothie® franchises work to stand out in many effective ways. Offering high-quality smoothies are, of course, the first and most effective way of separating from the competition, but getting the word out through strong marketing is important, as well.
“Because Planet Smoothie is a part of the Kahala Brands™ family, there is a team of marketing professionals ensuring that every Planet Smoothie franchise is supported through different marketing campaigns,” says John Wuycheck, Senior Vice President of Franchise Development. “In some markets, that’s print and local-media advertising, in others it’s more focused on social media, and in others it’s both. The idea is to be flexible and give each franchise owner what he or she needs to elevate their local profile.”
Area developers offer strong input
In some parts of the country, such as the greater Orlando and Atlanta markets, area developers work with Planet Smoothie franchise owners and the corporate team to devise the best marketing strategy. That means local needs are considered, and there’s never a “cookie-cutter” approach, John says.
“For instance, there may be a major charitable event held every year in a city, and the local Planet Smoothie franchise owners can come together to have a presence,” he says. “They can distribute free samples, as well as coupons good for specific locations, and reach a very wide audience of existing and potential customers. Then they can track their efforts when coupon recipients come into the franchise location.”
Multiple channels allow for custom approach
By blending that kind of in-person interaction (not to mention a great-tasting product sample) with email and social-media efforts, a Planet Smoothie franchise can benefit from all kinds of outreach, and the owner gets the support he or she needs for marketing and can focus on growing the business.
“Planet Smoothie franchise locations offer a product that people want, but strong marketing is essential to continue boosting consumer demand and store visits,” John says. “By leveraging every kind of outreach, the corporate team is always working to ensure that the Planet Smoothie name is highly visible in every market.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our brand’s smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands® family.