Website Enhancements Help Raise Planet Smoothie Brand Profile
A fun and friendly vibe reflects the experience customers have in a Planet Smoothie franchise location, and keeps them coming back for more
Technology moves fast, and customers notice if a company’s website and social media platforms don’t’ keep up. No worries for Planet Smoothie™ franchise operators, though, thanks to a dedicated team handling their online efforts.
“We are always looking at technical innovations in site development so we can stay current, as well as SEO strategies so that the Planet Smoothie name and website perform well in online searches,” says Jessica Wegner, Vice President of Interactive Marketing.
Strong web presence helps build business
All Planet Smoothie franchise locations participate in promotions year round, and the web team provides updates to the website to help ensure frequent visitors see something new. Location pages are also accessible from the main site, and those are viewed as opportunities to extend engagement down to the local level.
“We are working on adding local imagery, as well as local descriptions, which will add a lot to the site and also boost its SEO performance in searches,” Jessica says. “We want to optimize all brand pages continually, so we can help increase awareness of the Planet Smoothie menu, as well as the locations online as much as possible.”
Social media component plays a starring role
Now, pair all that work with a social media strategy that uses many different channels to keep customers engaged and informed about all a Planet Smoothie franchise has to offer, and you’ve got a plan that hits all the marks.
“Our brand’s department also operates a social media strategy, which includes email and other outreach,” Jessica says. “That’s where we can really maximize limited-time offers and promotions, getting them out in front of the customers, so they will be aware of the items and want to come in to try them. Our brand’s goal is to innovate and develop with the latest technology, but only if it makes sense for Planet Smoothie® as a brand, and for the franchise owners. That’s why we work to make the website fun, easy to use and effective for the customers.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our brand’s smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Bra6667 family.
Learn more about Planet Smoothie and our brand profile here!