Planet Smoothie Franchise Area Operators Provide In-Community Support
Experienced local operators answer questions and offer general support that’s invaluable to new franchise owners as they start out
In Orlando, Jason Mann wears two hats. In the metro Atlanta area, the same goes for Karen Hendrix and Kristin Scott. That’s because they’re all Planet Smoothie franchise owners as well as Area Developers, and they are vital to new franchise owners’ success.
“Our Area Developers are the ‘eyes on the ground’ for our corporate team, because they are successful owners, often with multiple locations, who talk to customers every day and report trends and market needs back to us,” explains John Wuycheck Sr. Vice President of Franchise Development. “At the same time, they take new owners under their wings and provide ongoing help and support in the weeks and months after a new Planet Smoothie franchise opens.”
Providing support across the whole enterprise
Providing that kind of support to both the corporate headquarters and their entrepreneurs takes a lot of work. That’s why area developers are chosen with care, and why they also get in-depth training and support.
“These are busy people; they are running their own profitable Planet Smoothie franchise locations, and all that goes with owning and operating a business,” John says. “But at the same time, they are devoted to helping our brand continue to grow in their market, and they know that means new franchise owners coming online. By being an Area Developer, they’re able to have a role in that process, and make sure that new locations are properly staffed, well run and are set-up for success right away. They know that when one succeeds, all can succeed.”
Local commitment = stronger franchise network
In addition, more locations in a growing area such as Atlanta and Orlando mean more opportunities for working together in terms of marketing and community outreach.
“Area Developers aren’t just popping by to make sure everything a new Planet Smoothie franchise owner learned during their time with our training teams is being acted on,” John points out. “These new owners are also their fellow Planet Smoothie team members. They want to partner with them through different marketing channels so that everyone can increase business. They also want to join forces for community events in order to raise the brand’s visibility. Owning a new business can be overwhelming. The Area Developers are there to help relieve some of that pressure and team up with new owners to explore all the ways they can succeed.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
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