1851 Names Planet Smoothie To Top Franchise-Development Website List
Franchise experts reviewed more than 200 websites to single out the best
Smart entrepreneurs look before they leap, especially before purchasing a franchise as their gateway to small-business ownership. That means looking at a lot of brands, and a lot of brand websites, including Planet Smoothie franchise website. With hundreds of those out there, it’s a cinch that not all are created equal. That’s why 1851 Franchise holds its annual Franchise Development Website Awards, which singles out the best of the best. This year, that includes the Planet Smoothie™ franchise-information website.
“We are so pleased to be recognized by 1851 Franchise,” says Doug Merenda, Director of Franchise Development. “The panel of expert judges they had looking at hundreds of websites is an extremely talented group who knows the business of franchising, so getting noticed by them is a true honor.”
Judging Criteria Focuses On Overall Site Experience
According to 1851 Franchise, sites were judged on three main criteria: first impressions, quality of content and ease of use. The first-impressions section had five sub-factors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content judging had three sub-factors: motivating content, calls to action, and reasons to buy now. And ease-of-use scoring factored in location, depth and ease of application.
All told, it was an evaluation that took judges through the Planet Smoothie franchise-development website end to end. That’s important, Merenda notes, because often visitors to the site are learning about how franchising works as a concept, not just about the many pluses of owning a Planet Smoothie franchise.
Site Provides Franchising Primer As Well As Brand Positives
“We didn’t want the Planet Smoothie franchising website to just talk about our amazing brand — although that would have been easy to do,” Merenda says. “Many now-owners tell us that they knew our name, and knew they wanted to own their own business, but weren’t sure how franchising worked. They appreciate the Planet Smoothie website’s explanations and examples showing the investment needed, revenue potential and other business points.”
“They also were pleased that they could download our free Franchise Information Report in order to learn even more at their own pace,” he continues. “We built the website so that people can find most every answer they are looking for about what it takes, and what it means, to own a Planet Smoothie franchise. We are really happy to hear from a trusted industry source that we’re accomplishing that goal.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories. This is a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.