Planet Smoothie Franchise Owners Grow Market Share with Customization
Consumers love choice, and the Planet Smoothie add-in lineup offers them multiple ways to create a smoothie — while adding to the business bottom line and help the franchisee grow their market share
One customer may never, ever change her smoothie order. Another may try something different every day. A Planet Smoothie franchise is eager to see both visitors, and because it can cater to each type of customer, it builds loyalty and boosts repeat business.
“Our menu board is always evolving,” says John Wuycheck, Senior Vice President of Franchise Development. “We have a very engaged research and development team that is always working with new recipes, and we also never stop exploring add-ins that allow people to take their favorite smoothie and tweak it just a bit.”
Proprietary products drive traffic to franchises
A quick look at any Planet Smoothie franchise menu board shows a wide range of choices. Sure, the basic fresh fruits and vegetables are there, but also things like leafy greens and all-natural peanut butter, as well as “only at Planet Smoothie” items such as Planet Pro®, a protein enhancement that’s available in two different varieties. Supplemental Blasts can also be added to a smoothie in-store or purchased to take home.
“Once customers try a Planet Pro or a Blast, they want it again, or they want to try the other varieties,” John says. “Since they can’t get those anywhere else, that translates into more visits to their local Planet Smoothie franchise location. Planet Smoothie brings value to customers by giving them the options and add-ins they want, but also to the franchise owner, because these unique, proprietary products allow him or her to really stand out in the market.”
Add-ins boost per-ticket sales totals
These products also boost revenue. A menu board that’s not static means people will return to try something else that caught their eye. And during every visit, the opportunity to try an add-in presents itself, which means ticket totals can always be boosted.
“A Planet Smoothie franchise business can grow in many different ways,” says John. “They can increase revenue by volume as positive word-of-mouth gets around and they see more customers. At the same time, those new visitors become repeat customers, and those repeat customers are willing to try something new, like an add-in. The business really does build upon itself, and that’s why we have a robust pipeline of new smoothies and products to make sure that always is the case.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
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