Planet Smoothie Franchise Location Sales Double in First Half of 2016
Solid growth is the best benchmark of a franchise brand’s success, and Planet Smoothie’s year so far shows just how solid its business model remains
When businesses map out sales projections, there’s always an aspirational number that represents a blowout performance. When it comes to Planet Smoothie franchise location sales in 2016, that “pie in the sky” number just happens to be reality.
So far this year, 11 new Planet Smoothie locations have opened around the United States. That’s six more than at this time in 2015. There are a lot of factors behind the growth, says John Wuycheck, Senior Vice President of Franchise Development.
Growth occurring in multiple markets
“We are seeing interest in Planet Smoothie franchise locations in markets where we already have a presence, as well as in entirely new cities and states,” John says. “I think that speaks to the brand’s value across the board. It’s easy to see a store doing well and want to replicate that in another part of town, or a nearby community, but it’s quite another to be willing to bring the brand into a completely new market.”
First-on-the-ground Planet Smoothie franchise locations soon will open on Long Island, as well as in Louisiana and in Chattanooga, Tennessee, with many more in the pipeline to become reality in the second half of 2016.
“Consumer interest in nutritious smoothies has never been higher, and Planet Smoothie meets those people squarely where they are,” John says. “From our LeanLeaf all-natural sweetener made from stevia, to add-ins like our Blast and Planet Pro® enhancements, we have the ingredients and smoothies that keep people coming back. First-time business owners are looking for something that’s not just trendy now, but that has the legs to be a continually popular destination. At Planet Smoothie, they’re finding just that.”
Solid support at every level
Because Planet Smoothie franchise owners know they can count on support from an active and engaged corporate team at Kahala Brands, as well as from Area Developers in some markets, many current franchise owners are opting to open a second, or even third, store.
“We have an owner who’s expanding in Jacksonville, Florida, and I know there are several others who are looking at growing their footprint,” John says. “That speaks to our willingness to invest in research and development to keep our menu fresh and expanding. It also highlights our commitment to the solid back-office support that is so important to a franchise owner. When you open a Planet Smoothie franchise, you know that you have the systems and support in place to help you run efficiently and profitably from the very start.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use nutritious, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise and dedicated brand support team as part of the Kahala Brands family.