Planet Smoothie Is A Year-Round Consumer Destination
Enduring and widespread popularity of smoothies insulates business from seasonal slumps or peaks and valleys during regular business hours
Every entrepreneur thinking of launching a small business dreams of a full venue, with customers outside just waiting to get in. Empty space, not a lot of customers? Not so much. That’s why opening a Planet Smoothie™ franchise is can be a smart play.
Smoothies are popular all day long — and all year long. Unlike other food-oriented brands, there’s not a big rush around mealtime and then a slump after. And because the consumer audience for smoothies is so diverse, they’re popular any time of year, not just during one season or another. That gives franchise owners predictability when it comes to scheduling staff, as well as forecasting revenue.
Spring, summer are natural smoothie upsell months
“People naturally think of a smoothie as a refreshing treat, or meal replacement, when it’s warm outside,” says Doug Merenda, Director of Franchise Development. “And that’s certainly true. Planet Smoothie franchise owners do very well in the spring and summer periods, as more people are out and about.”
Planet Smoothie franchise owners capitalize on seasonal marketing plans during this period, as well as during the fall and winter, to drive interest. That can be anything from a new flavor of smoothie to special deals. It all works together to generate traffic into franchise locations.
Cooler months also create outreach opportunities
“By having campaigns going on all the time, Planet Smoothie franchise owners are able to keep brand awareness high in their communities,” Merenda says. “In the cooler months, they may promote a ‘back to school’ offering or do something around the holidays. The idea is to keep every Planet Smoothie franchise front and center of consumers’ minds as a fun, affordable and delicious option.”
Owning a Planet Smoothie franchise means owning a business with year-round appeal, and the accompanying revenue. Thanks to the support provided by Kahala Brands™, Planet Smoothie franchise owners also get all the support they need when it comes to marketing and promotion every day, and throughout the year.
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.
Learn more about Planet Smoothie