Why 2022 Is The Year To Own A Planet Smoothie Franchise
Nationwide expansion of the popular brand is strong, and interest continues to grow in both new and existing markets
Even at the pandemic’s height, consumers wanted smoothies. Planet Smoothie™ franchise owners answered the call with 3rd party delivery services, curbside pickup and other workarounds until they could reopen their stores. Now, as communities are getting back to normal and people are out and about, Planet Smoothie is more popular than ever.
Planet Smoothie turned in a solid performance in markets of all sizes during 2020 and 2021. That’s why many entrepreneurs are in the process of opening their own Planet Smoothie franchise in 2022 as they secure financing, go through site selection and all the other exciting steps to becoming an independent business owner.
Growth in existing markets is strong
“All the signs point to a very strong 2022 for Planet Smoothie,” says Doug Merenda, Director of Franchise Development. “We are hearing from a lot of eager potential owners because they have watched their local Planet Smoothie franchise grow in some very challenging conditions.”
These people know that is due to a lot of hard work on the part of the franchise owner and their team, and also thanks to some seriously strong support from the veterans at Kahala Brands™. From great onboarding to ongoing marketing, back-office systems, coaching and other support, they’ve got owners covered.
Untapped markets are huge opportunities
It’s looking like 2022 will lead to strong Planet Smoothie franchise growth in markets where the brand is known — and even more so in areas where it may appear for the first time. That’s a smart play, because bringing something new to an area that may have competing smoothie brands, for example, gives consumers choice. And once they sample Planet Smoothie and experience the fun, colorful in-store vibe, those first-timers become regulars.
“There are a lot of differentiators when it comes to standing up a Planet Smoothie franchise vs. another brand,” Merenda says. “From the dynamic menu to the many custom add-ins, Planet Smoothie stands apart both what’s offered, and how the business presents itself. This truly is a fun business to own, and when the owner and their staff are having fun, that communicates across the counter to customers.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.