Franchise Owners Value Local-Market Support
Planet Smoothie franchisees have the backing of market support and a strong marketing plan to help their location stand out in the booming smoothie market
Planet Smoothie® franchisees benefit from a well-executed local marketing strategy to help them outshine the competition. Our brand’s high-quality smoothies give busy consumers what they want, less sugar, fewer calories, and our brand’s strong marketing game, backed by the global leader Kahala Brands™, gives them information on new products, specials and more. Market support is key to Planet Smoothie!
“Because Planet Smoothie is a part of the Kahala Brands family, there is a team of marketing professionals helping to ensure that every Planet Smoothie franchise is supported through national marketing campaigns,” says John Wuycheck, Senior Vice President of Franchise Development. “In all markets, our stores benefit from national marketing initiatives as well as local marketing support. We give each franchise owner what he or she needs in terms of local support to help build local brand awareness and customer loyalty.”
Multiple channels reach customers on all fronts
Planet Smoothie is a community-based business where franchise owners benefit from marketing initiatives that start before they’ve even sold their first smoothies. They receive guidance from the Planet Smoothie management team on how to attract and retain customers, whether it’s traditional advertising or a digital marketing campaign.
We will teach you how to analyze your competitors, identify potential community partnerships, and scout pools of likely customers. We also provide strategies that are tailored to each audience, and we assist in planning and executing your grand opening marketing initiative.
Whether your store is the first in an area or is in a region where Planet Smoothie is already well-known, this is an essential step in getting your store known and visited by the community.
“Our franchisees receive some of the best marketing training around,” Wuycheck says. “Not only do our franchise owners receive help before their store opening, they also get ongoing support to help ensure that their Planet Smoothie is widely known throughout the community they serve.”
Area developers provide valuable regional market support
Planet Smoothie franchisees in dense metropolitan areas like Atlanta and Orlando also benefit from a vast bank of knowledge from area developers, who are franchisees themselves. Jason Mann, area developer in Orlando, is a multi-unit franchisee who provides guidance to more than 30 Planet Smoothie operators in Central Florida. A Planet Smoothie franchisee since 1999, he has valuable expertise on competing in a busy and growing market.
Community partnerships also play a major role in helping to increase brand awareness where it matters most. “Planet Smoothie franchise locations offer a product that people want, but strong marketing is essential to continue boosting consumer demand and store visits,” Wuycheck says. “By leveraging differing kinds of outreach, the corporate team is always working to help ensure that the Planet Smoothie name is highly visible in every market.”
Learn more about Planet Smoothie and our market support!
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our brand’s smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.