Customization Can Drive Sales as Demand for Health Foods Increases
Planet Smoothie’s product customization helps franchise owners give customers exactly what they want
Planet Smoothie, the iconic smoothie franchise, not only has great-tasting smoothies, but we also have a smoothie for everyone.
For Planet Smoothie franchise owners, our ability to customize our smoothies to the specific tastes of our customers can drive sales and customer loyalty.
In reports from Mckinsey, the biggest advantages of customization are revenue upticks nearing 5 to 15 percent, and an increase in your marketing spend efficiency anywhere from 10 to 30 percent. Research from Deloitte found 1 of every 5 customers willing to pay 20 percent more for a personalized or exclusive product.
With over 25 years of industry experience, Planet Smoothie has been serving its iconic tasty smoothies across more than 140 locations. Our commitment to customization has helped our franchise owners because it makes customers happy – and happy customers are repeat customers!
Our development team experiments constantly to improve the performance and flavor profiles of existing add-ins while also creating new combinations. Our diverse selection of add-ins includes everything from exclusive fruit combinations to protein boosters and more.
While our smoothies are exceptional, the real focus for our franchise owners is sharing the news with their community. We provide ongoing marketing support to identify a comprehensive strategy for attracting customers, encouraging repeat visits, and boosting revenue. We will help you how to analyze your competitors, identify potential partnerships, and scout pools of likely customers. As the demand for our product increases, franchisees are taking advantage of the huge growth opportunity.
“Our tagline is ‘The best tasting smoothie on the planet!(R),’ and it’s true,” says John Wuycheck, Senior Vice President of Franchise Development. “We use real fruit and our own zero-calorie, stevia-based sweetener. We also have ‘Blasts’ we can add to your smoothie to help provide even more nutrition. Our menu is extremely flexible to meet the unique preferences of each guest. With different retail formats and single- and multi-unit franchise programs, our business concept is flexible, too.”
Entrepreneurs seeking major profit potential could invest with Planet Smoothie franchises as the global smoothie market surges
The global smoothie market is expected to achieve a remarkable CAGR of nearly 9 percent by 2022, according to market research. Much of this growth is due to consumers’ demand for healthier food and beverage alternatives, with fruit-based smoothies accounting for the largest segment of the global smoothie market.
Known for using real fruit and whole foods, Planet Smoothie provides guests with vitamin-enriched products that can be customized to their flavor profile and wellness goals. Many consumers are opting out of the usual, boring snack options and turning to Planet Smoothie as a convenient way to consume fruit, vegetables, and superfoods. While health concerns often drive smoothie sales, Planet Smoothie is prepared to accommodate a wide variety of consumer needs – meaning, virtually unlimited potential for growth in the market.
The smoothie market is growing, and while our menu is built to appeal and accommodate a variety of customers, our loyalty to service and satisfaction is creating long-term profit potential for future franchisees that is driven by our hands-on supportive culture.
“Smoothies are appealing at any time of the day or any reason -meaning customers can come to Planet Smoothie whenever they want, for whatever they want, and find it on the menu board,” says John Wuycheck, Senior Vice President of Franchise Development. “We are a destination for all ages, and so the owners benefit because they’re interacting with all kinds of people and building that customer loyalty. That means more frequent visits and a solid bottom line for the business.”