How Planet Smoothie Franchises Get & Keep Consumer Interest
Smoothies’ perennial appeal to a diverse range of consumers helps keep revenue flowing for Planet Smoothie owners
The U.S. smoothie market continues to grow and evolve and Planet Smoothie® also continues to evolve with consumer demand, thanks to smoothies’ versatile product profile that ranges from portable snack to a meal replacement. That’s great news for Planet Smoothie franchise owners, who are poised to continue capturing more and more of that growth thanks to strong brand recognition and a great-tasting product consumers love.
“Planet Smoothie is a nationally recognized name in a very popular sector,” says John Wuycheck, Senior Vice President of Franchise Development. “Smoothies are enjoyed by adults and children alike, at varying times of day and for varying reasons. That creates a stream of all-day traffic, and that is good news to franchise owners.”
Smoothies offer something for all types of consumers, all day long
Smoothies are seen by consumers as everything from a post-workout snack to a meal alternative or even a healthier dessert option. Plus, kids and adults alike love smoothies, which offer a convenient portability perfectly suited for today’s busy lifestyle. This broad reach has propelled smoothie industry sales to $5 billion annually, according to Fastcasual.com, and that means there is ample opportunity to attract many different types of consumers.
“A Planet Smoothie franchise in a busy shopping area pulls in customers from every conceivable venue,” Wuycheck says. “People visit before and after the gym; shoppers come in while running errands; parents and kids stop by after school or on their way to and from sports practice.
Customization helps build consumer loyalty
Today’s consumer, particularly millennials, love convenience and customization and Planet Smoothie offers endless possibilities for customization beyond the main menu board.
As their lifestyle and health choices change, Planet Smoothie is a brand that changes with them, allowing them to create their own “signature smoothie” perfectly suited to their tastes and diet preferences, whether it’s extra protein or less sugar.
“People may have a favorite Planet Smoothie product, but they also might want to try something new,” John says. “They may want to try one of the protein supplements, or put in a different kind of fruit. Planet Smoothie makes it very easy for anyone to take a ‘mix and match’ approach to their order, which is fun for the guest. And the more combinations they try, the more they think up, so it helps build repeat business.”
Growing smoothie industry has even more potential
The smoothie market shows no signs of slowing, meaning even more growth potential on the horizon as consumers demand new ingredients, combinations and add-ins, all of which Planet Smoothie has been offering for more than two decades. Backed by Kahala Brands™ and a leadership team that has launched more than 3,000 franchise stores for brands, Planet Smoothie has tremendous growth potential, as well as the support to aid that growth.
“Customers tell Planet Smoothie franchise owners what they want to enjoy, and that information makes its way to R&D test kitchens,” Wuycheck explains. “At the same time, a continual testing process is underway so seasonal specials and new smoothies can make regular appearances on the menu board. This is a major way that Planet Smoothie is able to build and keep market share.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, better-for-you ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.