Low start-up costs and streamlined business model make Planet Smoothie a great foray into the food business
A streamlined menu and equipment make Planet Smoothie a smart pick for entrepreneurs looking to invest in their first food business
Cafes and coffee shops can be alluring to entrepreneurs who always have dreamed of owning a food business. Once they start adding up the costs to launch their new venture, however, from full kitchen build-out to hiring kitchen and wait staff, they may move on to the next investment. The Planet Smoothie® franchise attracts many entrepreneurs with its streamlined business model and low start-up costs, which begin in the $120,000 range.
“One of the things that attracted me to Planet Smoothie was the simplicity of the business model,” says Area Developer and Franchisee Blair Ritchey. “The processes are not complex, and it’s an easier food business to operate. I don’t have a restaurant background, so I needed something that wouldn’t overwhelm me. Plus the great part of being part of a franchise like Planet Smoothie is that the corporate office gives you so much support.”
A streamlined business model helps owners focus
Another benefit of Planet Smoothie ownership is that the simple menu means there is no need for a full kitchen. Blenders are the primary equipment needed, and staff is only needed to help customers at the counter.
“Larger restaurants or food-oriented franchise brands need kitchen prep staff, at the very least,” says John Wuycheck, Senior Vice President of Franchise Development. “A Planet Smoothie franchise has counter staff who handle everything from greeting customers to taking orders, making smoothies and then completing the sale. They are well-trained in every aspect of the business, so they can do it all. That makes them versatile and means an owner can do a lot with a small staff pool and salary base. It’s just one more way Planet Smoothie is an economical, easy-to-operate business opportunity.”
Additionally, the Planet Smoothie training program outlines everything owners need to know, from customer service, store-opening procedures, marketing, back-office administration, equipment operation, storage and store management. Planet Smoothie also provides franchisees seven to 10 days of on-site assistance to help new owners get up and running successfully.
A community-centric business that is fun to own and operate
Planet Smoothie tends to be the community go-to spot for everyone who appreciates healthier food choices that are convenient and taste great — whether they are headed to work, school or the gym. Because our products are portable and smoothies are a popular product any time of day, Planet Smoothie stays busy from breakfast through evening hours.
And this community interaction isn’t just one-way. Planet Smoothie franchisees are known for getting involved in their communities by supporting local events and organizations.
“Planet Smoothie has dozens of franchise owners who, either on their own or in partnership with others, have a booth or giveaways at 5Ks, health fairs and many other events if they are in a large urban area,” Wuycheck says. “They like putting their support into action whenever they can, and those engagements help build a lot of goodwill for the brand.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, Planet Smoothie’s products generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.