Planet Smoothie Expands into Tennessee Market
Smart entrepreneurs are establishing the brand in growing areas; they are finding success, thanks to the Planet Smoothie’s strong product line
Even in a crowded, multibillion-dollar market, the best players find ways to succeed. That’s the case with Planet Smoothie franchise locations, which continue to open in new and existing markets around the country. A new location coming online in Chattanooga in summer 2016 is just the latest site in an aggressive, nationwide growth strategy.
“We are not limiting ourselves to any one geographic area,” explains John Wuycheck, Senior Vice President of Franchise Development. “A core strength of the Planet Smoothie brand is that it can, and does, succeed in both rural and urban areas, and in all parts of the United States. What we’re doing is seeking the right partners so that we can continue to broaden the network of Planet Smoothie franchise locations.”
New and existing markets ripe for growth
That means working with area developers in white-hot markets like Atlanta and Orlando, where Planet Smoothie is a dominant market presence. In those cities, growth is taking place as both current and new franchise owners are opening stores and working with other owners and stores in those markets to cross-promote and boost everyone’s business.
At the same time, entirely new cities and states are on the radar to receive a Planet Smoothie franchise or two, as the brand’s solid reputation piques interest among entrepreneurs looking to start their own businesses or expand their holdings in a new direction.
“A Planet Smoothie franchise is an easy business to set up, because we’ve got everything in place for the owner,” John says. “We come in to help with site selection and then provide the systems for inventory control and other daily operations. We offer a simple, effective business model for a very popular brand with strong earning potential.”
Nontraditional sites also targeted for franchises
Another way Planet Smoothie is outpacing the competition is by moving into areas outside the usual strip-mall storefront. For example, a new Planet Smoothie franchise in Penn Station has been doing blockbuster business since opening its doors, and that has fueled interest in locations that have not been explored thoroughly up to now.
“We talk about the portability of the Planet Smoothie franchise concept, and until now that’s meant that it can work well in different parts of the country, and in different types of population centers,” John says. “Now we’re widening that approach to see what other locations might be a good fit for us. That may mean airports, convenience stores and other places where people would love to have the opportunity to buy a smoothie. It’s very exciting for us, because we know we’re going to be partnering with even more amazing people who are excited about this brand’s future.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.