Planet Smoothie Ramps Up For Continued Growth In 2018
The continued popularity of smoothies as snacks, exercise supplements and meal replacements means more consumers, and more locations
There’s nothing like getting behind a trend, because you know it’s more than a fad. That’s where Planet Smoothie™ franchise owners find themselves these days, because the smoothie industry growth that began a few years ago shows no signs of slowing down. In fact, smoothies have carved out a niche in many different consumer markets, with more growth likely.
“Early on, smoothies were promoted as a healthier alternative to other types of snacks, and they gained a lot of traction,” says John Wuycheck, Senior Vice President of Franchise Development. “But then they became popular with people who were making changes to their overall diet, or stepping up their exercise regimen, because they work well as a meal replacement.”
Creating custom smoothies builds loyalty
Whatever brings customers through the door at a Planet Smoothie franchise, once they’re inside, they find a lot to enjoy. In addition to the menu board options, there are many different ways to customize a smoothie, however the imagination allows.
“People may have a favorite, but they also might want to try something new,” John says. “They may want to try one of the protein supplements, or put in a different kind of fruit. Planet Smoothie makes it very easy for anyone to take a ‘mix and match’ approach to their order, which is fun for the guest. And the more combinations they try, the more they think up, so it helps build repeat business.”
Different audiences mean steady traffic
Thanks to a product that appeals to kids and adults alike, not to mention one that’s easy to enjoy onsite or take on the go, a Planet Smoothie franchise gets steady business all day long. That, combined with smoothies’ ongoing popularity, has created a popular brand that will continue to grow in the markets it serves, as well as enter new communities, in the coming year.
“Planet Smoothie has been expanding into both new and existing markets as entrepreneurs take a look at what the brand offers,” John says. “This is a business that’s easy to set up, fun to run, and has a strong positive image with consumers. Planet Smoothie is eager to work with people who are looking to start their own business, and who understand the appeal and longevity that the smoothie industry continues to have.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our brand’s smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.