Planet Smoothie’s Social Media Savvy Gets Franchise Owners Visible Fast
Comprehensive, effective local and national marketing boosts brand awareness and helps new Planet Smoothie franchise locations boost traffic quickly
Even in the crowded and hyper-competitive smoothie market, Planet Smoothie™ franchises have a lot of advantages. From an easy-to-operate business model to products consumers love, Planet Smoothie is a brand that really stands out. But what about a new franchise? How do they get the word out to the community about all the great Planet Smoothie offerings? It’s simple: time-tested and effective social media marketing campaigns.
“As one of the Kahala Brands™ family of brands, Planet Smoothie franchise owners benefit from an experienced team of marketing professionals,” says Doug Merenda, Director of Franchise Development. “They are always working on national, local and combination marketing strategies to build awareness and drive sales. In some markets, that’s print and local-media advertising; in others it’s more focused on social media. It can be both — the idea is to be flexible and give each franchise owner whatever they need to elevate their local profile.”
Area Developers also lend experience and expertise
In some parts of the country, such as the greater Orlando and Atlanta markets, Area Developers dive into marketing plans with new (and existing) Planet Smoothie franchise owners. Their “boots on the ground” knowledge of the local market, along with the savvy of the corporate team, means that franchise owners can be assured of getting the best marketing strategy that’s unique, and right, for their area.
“For instance, there may be a big 5K event every year in the market,” Merenda says. “That’s not going to be part of a national campaign about a new summertime menu, but it’s going to be huge for that market. The campaign might be a series of social media ads and posts about discounts for racers and their families and friends. And on race day, the franchise owner can distribute free samples as well as coupons good for specific locations, and reach a very wide audience of existing and potential customers. Then they can follow up on those efforts by capturing email addresses either at the event, or later when coupon recipients come into the franchise location.”
Multiple channels allow for custom approach
Combining those in-person interactions with email and social-media efforts allows a Planet Smoothie franchise owner to benefit from all kinds of outreach, and the owner gets the support he or she needs for marketing and so can focus on growing the business.
“Planet Smoothie franchise locations offer a product that people want, and strong marketing is essential to further leverage consumer awareness and store visits,” Merenda says. “The corporate team knows that and is always working to ensure that the Planet Smoothie name is highly visible in every market. Their know-how is just another great service that Kahala offers Planet Smoothie franchise owners.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.