Busy Urban Areas Create Synergy For Planet Smoothie Franchise Owners
Urban environments are fast becoming residential and retail hubs, allowing Planet Smoothie franchise owners to capitalize on different kinds of visitors all day long
Being a popular destination throughout the day and evening is the best way a business can maximize revenue and profit. Planet Smoothie meets that goal, regardless of location.
“We have found that Planet Smoothie can do well anywhere, from smaller cities and suburbs to downtown areas, train stations and other high-traffic locations,” says John Wuycheck, Senior Vice President of Franchise Development. “Smoothies are popular with people everywhere, and so a Planet Smoothie is likely going to have a built-in clientele in any environment.”
Urban visitors have varying goals
In heavily populated city centers, for example, a Planet Smoothie franchise may be near several gyms or exercise studios, and so will get visitors who are looking for a high-protein meal replacement following their workout. Others may be running errands, and so want a snack that’s more nutritious than any fast-food offering.
“We find that city centers, as well as locations such as our Planet Smoothie franchise in Penn Station, draw a remarkable variety of people,” John says. “That means they’re not just coming in around mealtimes, but all throughout the day. That’s good news for franchise owners because they’re not trying to staff up or down around peak and lull times. It also helps them to get to know customers, because they’re not slammed all the time so they can find out what people’s favorite smoothies are, and create a bond that helps with repeat business and good word-of-mouth.”
Central locations also have loyal employees
In addition to a strong and loyal client base, urban Planet Smoothie franchise locations also benefit from a large pool of potential employees. Students often are looking for part-time work around classes, and so can be flexible with their hours. Other professionals are looking for evening and weekend work to supplement their income. Either way, it’s another reason that urban locations perform well for franchise owners.
“Planet Smoothie is a respected employer, so people gravitate to the brand when they are looking for part-time or even full-time work,” John says. “But in a larger metro area, or a growing suburb, you’re going to have more people. That means more talented individuals who make great employees for Planet Smoothie. And those team members, along with the great smoothies on our menu, help to grow the business by providing terrific service and getting to know loyal customers. It all ties together really well, which is why we continue to see strong growth in major metropolitan areas around the United States.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.
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