Commercial Property Developers Want Planet Smoothie As A Tenant
Colorful, popular businesses are desirable in order for shopping centers to draw business, and Planet Smoothie has proven itself a valuable addition
When commercial developers draw up plans for a new shopping center, whether that’s an open-air plaza or enclosed mall, they include dining along with retail in the desired tenant mix. They also look for engaging, popular brands like a Planet Smoothie™ franchise to help bring in traffic.
“Developers know that they need a strong mix of dining and retail options in their centers, and now are adding entertainment, lifestyle and wellness outlets as well,” explains John Wuycheck, Senior Vice President of Franchise Development. “Planet Smoothie aligns well with all those activities.”
Smoothies are fast and convenient
For instance, some shoppers are spending the morning or afternoon at the center, and at some point, will want to take a break. They may not have time for a sit-down meal, but are eager to grab a smoothie because it’s something they can enjoy on the go. The same goes for customers who are enjoying the venue’s other offerings.
“Shoppers on their own, or with a group of friends, will visit a Planet Smoothie franchise because each can find something he or she wants thanks to a varied menu board,” John says. “Other types of visitors to the center will visit as well; those who are going to a fitness center may stop in for a post-workout smoothie, and if there’s a family fun center or movie complex, those visitors often stop by as well.”
All-day offerings support overall business hub
So, in addition to being a draw on its own, a Planet Smoothie franchise supports the businesses surrounding it. That’s appealing to developers as well, John says, because they value synergy in their tenant mix.
“A well-run shopping center has the perfect mix of shops and activities to appeal to a wide cross-section of consumers,” he says. “A Planet Smoothie franchise is an excellent addition because it, too, draws in singles, couples and families who might not otherwise have visited the shopping area, or who may stay longer after stopping by the Planet Smoothie franchise.”
Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories — a big competitive advantage as Americans actively seek out healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands™ family.